Today, we’re proud to share a new chapter in our journey: BoostUp is now Terret.
This change reflects more than just a new name—it’s a redefinition of who we are, the problems we solve, and the future we’re building alongside the most forward-looking revenue leaders in the world.

Why We Decided to Rebrand

When we launched BoostUp, our mission was to help revenue leaders bring accuracy and confidence to forecasting. From the start, we were an AI-native company—pioneering the use of AI to solve some of the thorniest challenges in revenue management, from forecast accuracy to pipeline health.

Over the years, we partnered with leading enterprises to build a platform that is intelligent, performant, scalable, and secure. That AI-first foundation is our legacy—and it’s the base upon which Terret is built.

But as our customers’ needs grew, so did our ambition. Revenue leaders today don’t just want better forecasts—they want a fundamentally different way to run their GTM engine. They need to reduce cost, eliminate tool sprawl, and free their teams from tactical work so they can focus on customers.

BoostUp no longer captured that vision. That’s why we became Terret: a company built not just to measure revenue performance, but to actively power it.

What’s Unique About Terret

Terret delivers the Virtual Revenue Fleet—an interconnected set of AI agents that spans the full revenue cycle.

Instead of stitching together dozens of siloed tools, Terret provides one secure, scalable system across sales, success, and revenue operations. Our agents double productivity by automating up to 80% of the tactical work that slows teams down.

Here’s what the Fleet can do:

  • Pipeline Builder – Identifies the best accounts, maps intros, drafts outreach.
  • Sales Process Agent – Captures meeting insights and keeps plays up-to-date.
  • Mutual Action Planner – Aligns buyers and sellers around milestones.
  • Machine Forecast – Analyzes deal health and delivers accurate rollups.
  • Terret GPT – Answers questions instantly: “Which deals are at risk?” “Where is the forecast weak?”

 

Unlike point tools, Terret is a full-stack AI system built on an enterprise-grade foundation, in collaboration with MongoDB, Cloudflare, and Mistral. It’s secure, scalable, and already trusted by the world’s most innovative revenue teams.

The Significance of the Name Terret

A terret is the small but critical ring on a horse’s bridle through which the reins pass. It allows the rider to guide the horse with clarity and precision.

That’s what Terret does for CROs: provide the unseen but essential mechanism that helps them guide their organizations toward profitable growth.

Looking Ahead

The launch of Terret is more than a rebrand. It’s a commitment to helping revenue organizations enter a new era—defined by clarity, connected systems, and AI that doesn’t just predict outcomes, but shapes them.

We’re grateful to our customers, partners, and employees who have helped us get here. The best part of this journey is still ahead, and we can’t wait to share it with you. Welcome to Terret.