AI agents are showing up everywhere in go-to-market teams, but most organizations remain stuck in pilot mode—tools deployed, experiments promising, yet revenue impact unclear.
Join Justin Shriber (CEO & Co-Founder, Terret) and Andrew Kodner (VP leading GTM Business Transformation, DocuSign) for a practical operator-level discussion on moving from AI experimentation to predictable revenue outcomes.
This session delivers a clear GTM blueprint: what to automate first, how to standardize execution at scale, and how agent-driven systems fundamentally change forecasting accuracy, deal quality, and growth economics.
This isn't a tools webinar—it's a strategic conversation about sequencing, data readiness, role evolution, and the critical decisions revenue leaders must make to drive measurable results with AI.
What You'll Learn
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Why most AI GTM initiatives stall after early pilots—and the foundational constraints holding teams back
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The right order of operations: Establish clean revenue data (inputs) → standardize execution → reshape economics and roles
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How agents deliver full visibility into every revenue stream—from fragmented forecasts to a single, explainable view that aligns Sales, RevOps, Finance, and CS
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How to increase productivity by embedding deal execution into your revenue system, improving win rates and accelerating cycles without linear headcount growth
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How better decisions happen when forecasting and execution signal work together—enabling proactive resource allocation and early risk detection
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Where human judgment still matters—and where it creates friction instead of value
Who Should Attend
CROs, VPs of Sales, RevOps leaders, and GTM executives who need clarity and practical direction to unlock compounding value from AI—not just productivity theater.
About the Speakers
Justin Shriber is CEO and Co-Founder of Terret, the AI-native revenue management platform purpose-built to close the loop between deal execution, forecasting, and revenue intelligence. With deep experience in sales and RevOps, Justin has spent his career helping revenue organizations move from fragmented systems to unified, agent-driven architectures that improve accuracy and outcomes at scale.
Andrew Kodner leads GTM Business Transformation at DocuSign, where he's driving the evolution of how enterprise revenue teams operate in an AI-enabled environment. Andrew brings frontline expertise on implementing agent-driven systems that improve execution rigor, forecast reliability, and sustainable growth across complex sales motions.
